Reflexive use of AI in marketing is making you the middleman in your own expertise.
With the increase in the availability of AI in marketing, this post breaks down the possible downsides of the overuse of LLMs in marketing, making business owners the middlemen of their own expertise. This post compares the journey of getting treatment for ADHD to the use of AI.
Content Used to Be King. Now ‘Proof of Humanity’ Reigns.
For a long time, social media had one main job: broadcast your business in a casual, accessible way. Content was king because it was the currency you used to prove to your audience that you were the right person for the job.
And it’s still a place where people verify your skills before deciding to work with you. But the job description has expanded as it absorbed a new role.
Verification for proof of humanity.
Reflecting on 2025 & My 2026 Word Of The Year
Today marks my 10th year in business. I’m pretty introverted, so I didn’t really plan anything special for it, but I was pleased to wake up and know that it’s been a decade since I got started.
When I sat down to write this reflection, I wasn’t really sure what I would write about. 2025 was a year of keeping my head down and getting work done. But after sitting with it for a bit, there are a few things I’d like to highlight.
Summer Social Media Changes Roundup
Q4 is right around the corner, and if you’re a business owner planning to optimize your social media and content strategy, buckle up. The platforms we rely on are rolling out changes, some good, some interesting, some…incredibly mid.
Here’s what’s coming and what you need to do to stay ahead without wasting your time or money on heavy ad spend.
Summer Content Strategies for Small Business Owners
If you’re juggling content creation on your own, it might be hard to get the most out of your summer. For you, it might be time to switch gears and shift your strategy to focus on low-effort content creation.
Increase list engagement with these no-nonsense newsletter ideas
In this post, I’m sharing some things people actually want to receive in their inbox—based on working with clients for a decade and watching what emails people are actually opening, clicking, and replying to.
Reflecting on 2023: My Wins in a Challenging Year
January 16th marks my 8th official year in business (not counting the several months I’d been in CEED ahead of registering my business name) and it seemed like a good time to reflect on how things have been going.