Your content management is my business.

Whether you call me a graphic designer, an editor, a webmaster, a social marketer, a virtual assistant; they all mean the same thing to me. Your content is my business, along with all the things that go into marketing it to your ideal audience.

Courses & Formal Education:

  • Practical Utilization of AI for Marketing and Communications St.FX University 2025

  • Hubspot Academy - Regularly take new courses

  • Skillshare - Regularly take new courses

  • Diploma in Graphic Design | June 2015

  • Highest Recognition Award | June 2015

How’d a nice graphic designer like me end up as a content manager, anyway?

I graduated in Graphic Design with the Highest Recognition Award from NSCC in 2015, with radical ideas for my life that included working in my PJs and making as much coffee as I wanted (judgment-free) from the comfort of my home. Unfortunately, this was way before that was considered a normal working situation, and the first few companies I worked for had different ideas. I worked in print shops, with tech companies, and not-for-profits, but none of them made me light up like picking up small jobs on the side from freelance designers in the city.

Then I worked for a financial tech company, and it changed the direction of my life. I worked on a team that fostered my love of social media, newsletters and email funnels, letting me learn on the job a whole rack of new skills. They invested in my growth, developed my skills annnnd they also fired half the company a week before Christmas (myself included). So, you win some, you lose some.

I tipped my hat, waved sayonara to ‘secure’ employment and started Crystal Picard Design & Marketing in January 2017. Even through all the ups and downs of owning a business, I’ve never looked back since. 

These days I work with small business owners who have too much on their plate to spend time marketing their own businesses. From drafting content to deploying blog posts and newsletters, I work on every aspect of the content strategy so my clients have quality digital marketing working for their business. 

In my free time, I run an indie paper company called Hello Sweetie Design and volunteer with Bide Awhile once a week at their Dartmouth Location. (We also foster kittens, so get ready to see them on most calls. )

Every day is something new & exciting

After nearly a decade as a freelancer, I’ve been saying ‘yes’ to every aspect of content marketing online until all those ‘yes’s piled into a stack of skills that make me uniquely qualified to be your right-hand-woman. For example:

Graphics support

Sometimes all you need is someone to create monthly graphics for your social media and make some edits to your website like this client.

Monthly Strategy

Or maybe you need help with editing content and putting it online because you have other assistants to help with smaller tasks like this client.

Content Management

Otherwise, you might need a content manager to write captions, create graphics, write and schedule newsletters and get it all online like this one.

Um, I have a question.