IT’S ALL FUN & GAMES UNTIL YOU’RE HELLA BURNED OUT.
That’s where a content manager comes in. (Hi, that’s me!)
I work with solo entrepreneurs who want to offload some or all of their marketing to-do list and hold them accountable for promoting their business online. (It’s harder to put your business on the back burner when you have someone emailing you reminders, after all.)
As a content manager, I work as a part of your team. Someone to bounce ideas off of, set deadlines and work in parallel to your strengths so your digital marketing is consistent and effective.
What does a content manager do? Newsletters, Lead magnets, Course Promotion, website updates, blog posts, social media.
Those are just the most requested skills in my toolbox. Email me for the full list because that header is too long already, honestly.
I’m your go-to girl for ditching burnout and getting back to marketing your business with consistency that builds trust online. Digital marketing gets more complicated every year, with more things being added to your already overloaded to-do list. For most of us (yes, myself included), that means our business gets put on the back burner until we lose a client or a segment of business and need to scramble to find a new one.
I’ve been doing this since 2016. This, as in digital marketing, but also just making my retainer clients’ lives easier in general. Put a finger down if you: think of blog posts all the time but never get around to them, say you’re going to post something on social media (but don’t), feel icky promoting yourself, end up working on the weekends to promote your business, have a list of contacts for a newsletter you sent once and then forgot, or you sort of hate social media and marketing these days.
How many fingers are you holding up? If it’s all 5, are you tired of doing it yourself? That’s where a Content Manager comes in. Whether it’s the graphic design, the writing, the organization, or the execution, I’m here to help.
What does a content manager do, anyway?
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Online Course via Kajabi
Working with Sensory Friendly Solutions, I used AI to pull years of blog posts together into several industry-specific online courses.
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E-commerce Store via Shopify
Need an online shop for your products? I created this easy-to-navigate website using custom illustrations and copywriting to make it stand out from the competition.
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Squarespace site & Newsletters
Working with Kerra for the past several years, we’ve built her website and online store on Squarespace and send out regular newsletters via Mailchimp!
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Newsletters & Social Media
I work on retainer with The Gardener Landscaping to write, design, and schedule their monthly newsletter and social media management via Meta Business Suite.
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WordPress Site & Branded Illustration
Custom-branded illustrations and a one-of-a-kind WordPress website. I also provided content management for her blog and newsletter for several years.
HEY THERE, I’M CRYSTAL.
I’m a content-focused graphic designer helping business owners create captivating content that connects in a world where everything feels kinda overdone and generative.
From developing strategies to website design, social media content, and sales funnels, I’m your catalyst to move from overwhelmed/ burned out to marketing your business without it consuming all of your spare time and headspace.
I’M THE GIN TO YOUR TONIC IF YOU WANT TO:
Create content (social media, blogs, etc.) on a regular schedule, including the editing, graphics, a dash of SEO and publishing.
Build a newsletter, social media presence, sales funnel, etc. to keep new leads coming in.
Build a website on WordPress, Shopify or Squarespace that works for your biz, or edit what you already have.
Have a marketing team of one with the chops to take on all your marketing needs.
Want to find out more? Check out my about page.
Marketing à la carte. if you need just a little help.
If you’re looking for a specific project, I can help with a number of things. I started as a graphic designer after graduating with the highest recognition award in 2014. I started out offering web and graphic design, and fell in love with social media marketing while still in school. These days, I offer a full suite of services from copy editing to content strategy. Because marketing is evolving every day, so are my skills.
GRAPHIC DESIGN
Elevate your brand with my graphic design or illustration, creating visually stunning materials that captivate and engage your audience—online and off.
Website Design
Transform your online presence with my website design services, tailored to showcase your brand and drive results. Available for Squarespace, WordPress, Kajabi & more.
CONTENT STRATEGY
Unlock your brand's potential with a content strategy, designed to deliver impactful, targeted messaging that resonates with your audience.
Social media management
Let me take the reins on your social media management, crafting and executing content that boosts engagement and grows your online presence.
Monthly retainers
Want the editing, design, management and execution of your strategy but don’t have a budget for a team? Consider me your right-hand-woman.
Newsletters
Let me handle your newsletter writing, design, and scheduling so you can effortlessly connect with your audience and grow your business.
YEA, MY CLIENTS ARE THE BEE’S KNEES.
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"Magical Unicorn!"
Your quality of work, preciseness and dedication is top notch! Price made sense for the skillset and I just jumped in and will never jump out again. You are a magic unicorn and everyone needs a Crystal on their team!
- Kerra, KA Social Media
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"passionate, thorough, curious and driven"
When I think of Crystal, the following words come to mind: passionate, thorough, curious and driven. Crystal always deep-dives into client needs, marketing trends, and most importantly… what’s coming down the pipe for the future.
- Alison, Alison K Consulting
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"expert designer, great listener"
Crystal is not only an expert designer, she’s a great listener. After our briefing session, she took my suggestions and elevated them way beyond what I was thinking. She also added her own original ideas, resulting in a beautiful site that also functions well.
- Gina, NovaHeart Media
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"precise methods, step-by-step processes"
Being a systems-oriented person myself, I truly appreciated Crystal’s precise methods, her step-by-step processes and her communication style. No matter how many questions I asked, she was always quick to respond, and in a way that I completely understood the answers.
- Vicki, Professional Executive Associates Inc.
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"incredibly organized!"
Crystal is incredibly organized! If I mentioned an idea in passing, she had it on a list or trello card somewhere and as someone who is naturally very organized, I appreciated having someone on my team that is equally organized.
— Crystal, Crystal Richar & Co.
