Design & Strategy

If you are ready to grow your business online but aren’t sure where to start, you’re in the right place. I’m here to help you cut through the chaos and create a beautiful online presence that works for your business.

Ditch the overwhelm.

You’re motivatedhardworking and oh-so-passionate, but it’s hard to grow your business online when you’re overwhelmed with all the options and systems available. If you’re looking for that special combination of technical skills and graphic design savvy—you’re right where you need to be.


Content Strategy

What to Post, When to Post & why the hecky you’re posting in the first place. I develop online marketing strategy to bring your ideal audience to you and establish your brand as an expert in your field.


Graphic Design

I work one-on-one with biz owners to make sure their  graphic design works for their business. From digital to print graphics, every piece is strategically designed with your ideal audience in mind.


Web Design

WordPress, Squarespace, Instapage or Leadpages. With experience using the top platforms available, I can create your website or landing page on the platform you feel most comfortable with.

What can I help you with?

Branding & Design

From logos on their own to full branding packages with all the bells and whistles you can dream up, we’ll create the package you need to kick butt online and off.


Opt-in Design

We’ll brainstorm the best type of content for each step of your buyer’s journey and create beautiful custom designed workbooks, PDF’s or landing pages to build your brand’s value.

Online Sales Funnels

You know you need to build your email list but you’re not sure how? I help you get to know your audience so we can develop a sales funnel that offers your ideal audience exactly what they’ve been looking for.

Strategy Consulting

Just need a helping hand? I consult with small business owners on the funnels and strategy they already have in place, pointing out improvements that can be made to your pre-existing setup.

Information Architecture

Every web page and landing page is developed with a strategy in mind. What information is needed, where it will be placed and how your audience will interact with what you put online.

Web Strategy

Your Buyer’s Journey starts with your website. We’ll make sure that your website is built with your ideal audience in mind. From content to messaging, I’ll work with you every step of the way to create the best online experience for your business.

Recent Work

Click the projects below to view the project description page.

I am a graphic designer & digital marketer based out of Halifax, Nova Scotia. I started in Graphic Design, graduating with the Highest Recognition Award from NSCC Waterfront Campus Graphic Design Program. Years later, when I started working on the Marketing team for a local FinTech company, I fell in love with everything to do with Digital Marketing. I transitioned from a Graphic Designer to a Design Lead – working one-on-one with our Marketing Manager to create and execute strategies online and in print that promoted products as they came out. I used every waking hour I had outside of work to learn new innovations in Digital Marketing while working with leaders in the industry to hone my new skills. Now, having made the jump from 9-to-5 grind into owning a business of my own, I know how overwhelming it can all be.  I function as a one-stop-shop for Solopreneurs who are looking to take their digital presence to the next level. Whether you need someone to build your content strategy or just the visual graphics to make your brand pop – I’m your girl. Check out how we can work together by scrolling up, or check out what my clients are saying below.

Yea, my clients ROCK.

Alison Knott

Alison Knott

Owner, Eraserheader Design

“…Crystal knows the right questions to ask in order to get to the important changes I needed to propel my marketing forward. In a sea of content marketers promising me ‘quick solutions to reaching my audience and triple my income’, Crystal’s methods stand out as solid and strategic. She insures my vision and voice remain in the content she produces for me. When it comes to investing in systems to propel my sole proprietorship forward, Crystal is one asset I cannot do without. I encourage any small business looking to offset the time and energy required in creating relevant content invest in Crystal’s services. She is as valuable to my business as the servers I run my clients’ sites on…”

Anita Kirkbride

Anita Kirkbride

Owner, Twirp Communications

“…Crystal is clearly connected to the universe. I told the universe one day I needed someone who knew how to design, market and promote instructional ebooks, and a few days later Crystal and I crossed paths. When we had our first meeting, I had the guts of an ebook, but I was stuck on the layout and design. I walked away from that first meeting absolutely blown away by Crystal’s knowledge of the ebook process and all of the little things she knew I had to do to make the ebook a success. If you are working on an ebook or other types of digital download, Crystal is the one to call….”

Peggy Murrah

Peggy Murrah

Owner, PMA Web Services

“…I hired Crystal Picard to work on graphic design and Leadpages projects for my clients, and have been consistently impressed by her work, and her ability to make suggestions and challenge traditional ways of thinking around LeadPages and Optin Design. She has never shied away from making suggestions to improve a project.  Every time a client requests a new platform, Crystal has been open to taking on the challenge, going above and beyond for the client’s needs. Her organisational skills have helped not only in hitting our client’s deadlines, but also in creating documentation to generate new business for my company. She is truly an asset to any business looking for a multi-talented designer…”

For more Client Testimonials – check out this page here, or connect with me on Linkedin.

Already know what you’re looking for?

Fill out the form below to request a quote or book a discovery call to see how I can help.