Tina Prinsenberg Website, Newsletter & social media content
The project
Tina Prinsenberg is a Nova Scotia-based real estate advisor who brings a distinctive blend of global experience and deep local expertise to her practice. A Bedford native who returned home after pursuing art school in Ontario and working on private luxury yachts worldwide, Tina has built her career on exceptional service, strategic thinking, and genuine community connection.
Beyond her professional credentials as a licensed Real Estate Advisor with the Nova Scotia Association of REALTORS®, Tina is deeply embedded in her community. She volunteers as a Special Olympics Track & Field Coach, participates in sailing, golf, and pickleball, and supports local artists and businesses. Fluent in both English and French, she serves a diverse clientele across the province, from coastal retreats to city properties.
Tina's approach centers on making what can be an overwhelming process feel exciting and well-planned, ensuring clients feel supported and confident at every stage of their real estate journey.
When I started working with Tina, we focused heavily on building up her personal brand as a Real Estate Professional. We built a website, newsletter and then started on her social media profiles to make sure everything was aligned to her new branding.
The retainer
Like many of my retainer projects, our work together started with a website and expanded from there. Because Tina was, at the time, just getting started with her personal branding, I created several templated branding options to give our work an anchor to build around. This foundational step was crucial because without a cohesive visual identity, it's difficult to create consistency across multiple platforms or build the recognition that's essential for a personal brand in real estate.
I built out her website on Squarespace, giving her control of her own content with a platform that would be easy to maintain with or without assistance. (It's important that all of my clients have the ability to take care of their own websites. I believe the power of a brand lies in having full autonomy over your assets.) This empowers Tina to make timely updates to her blog, share market insights, and respond to her business needs without dependency on a developer.
From there, we created the graphics and content for her social media profiles and set up her newsletter in Kit. Social media allows Tina to reach potential clients where they're already spending time, while her newsletter provides a direct line of communication with her audience, building trust and staying top-of-mind with past, current, and future clients. By establishing both channels simultaneously, we created multiple touchpoints that work together to reinforce her brand and expertise.
These days, we continue to work together on Tina's online presence, sharing influencer-style content with a focus on proof of humanity to help Tina stand out in an increasingly AI-filled world. In an industry where authenticity matters and relationships drive business, showing the real person behind the brand builds lasting client relationships and referrals.
