A content manager is a skilled professional who oversees every aspect of online content creation and distribution. Some focus purely on scheduling posts across social media platforms, while others (like me) manage the full scope. I handle every stage, from strategy and content creation to design and scheduling.

Content managers are often confused with social media managers, and vice versa. I cover everything a social media manager does, while also managing your broader online presence including blogs, articles, courses, websites, and more.

The real difference is in how we approach your online presence. Every piece of content should reflect how you want to communicate with your audience before they ever reach out. It should answer their questions, build trust, and represent your voice clearly, long before you have a direct conversation.

Yes, I do offer content strategy without a retainer.

In this case, strategy is provided as a standalone service, separate from ongoing content execution. I develop a structured plan your team can implement internally or with another provider.

Within a retainer, strategy is something we build together over time. Each month, we meet to review what’s coming up in your business, map out content, and ensure everything aligns with your goals and connects with your audience. Over time, this evolves into a well-defined strategy, with clear content pillars and a consistent rhythm your audience can rely on.

If you’re looking for content strategy your team can execute in-house, let me know in the comments of your submission.

It depends on the type of package you choose.

I offer fixed-scope packages that include a defined set of deliverables each month (such as newsletters, social media, writing, or execution.) These are value-based, so your rate stays consistent even if the work takes a bit more time. These packages do not require a minimum commitment, although the first month is typically focused on setup.

I also offer retainers that give you access to my full skill set at a lower monthly rate for a set amount of hours. These require a minimum 6-month commitment.

During your initial meeting, we’ll go through everything you’re looking for so I can recommend the package that best fits your needs. If you have a set budget in mind, please add it to the notes of your submission so I can tailor your options to your budget.

Yes, I offer full-service social media management.

This includes:

• Monthly social media strategy

• Caption writing

• Graphic creation

• Video editing (clipping, sound refinement, captions, and music)

• Scheduling and publishing

• Boosting posts through your ad account, if requested

I do not manage messages or comments, as those conversations are best handled directly by the business owner.

Yes, I do travel for content capture as part of my retainer services, but the time required needs to be discussed in advance so your retainer reflects it appropriately.

Content capture can be built into your monthly retainer if you need 1–2 sessions per month and will need flexibility for them to be booked throughout the week.

However, many clients prefer to book dedicated content capture days separately, every few months, at an hourly rate. This allows us to film a larger volume of content in one session, which is often a more efficient use of time.

When content capture is billed hourly, those hours are tracked and added to your next invoice, based only on the time used + time to travel.

Yes, I offer full-service support for both newsletters and blogs.

Newsletters (Kit, Mailchimp, and similar platforms):

• Monthly content planning and strategy

• Draft writing and editing

• Formatting within your email platform

• Graphics or photo editing

• Uploading, testing, and scheduling

• Basic SEO where relevant

• Final checks before sending

Blogs (Squarespace, WordPress, and Wix if required):

• Monthly content planning and strategy

• Draft writing and editing

• Formatting and publishing on your website

• Graphics or image optimization

• Basic SEO implementation

• Final review before publishing

If you don’t already have a blog or newsletter set up, the first month will be dedicated to design and setup before any content is published or sent.

Yes, I offer video editing.

This includes social media content and basic long-form editing for YouTube or courses.

If you’re providing the footage, I can edit and refine what you’ve already captured. If you’d like me to film the content as well, we can incorporate content capture into your retainer or book dedicated filming time separately.

The scope and pricing will depend on whether I’m editing existing footage or managing both capture and editing.

Pricing depends on the scope of work and the level of support you need.

Hourly rates typically range from $85–$150. Lower hourly rates are available through retainer agreements, which reflect a longer-term commitment.

Monthly packages start at $600 + HST and can go up to $2,500 + HST, depending on what’s included.

I have an extensive package of available retainers. You’ll be given clear options so you can choose what best fits your goals and budget.