Your content management is my business.
Whether you call me a graphic designer, an editor, a webmaster, a social marketer, a virtual assistant—they all mean the same thing to me. Your content is my business, along with all the things that go into marketing it.
How’d a nice graphic designer like me end up as a content manager, anyway?
I graduated in Graphic Design with the Highest Recognition Award from NSCC in 2015 with radical ideas for my life that included working in my PJs and getting to make as much coffee as I wanted—judgement-free—from the comfort of my home. Unfortunately, this was way before that was considered a normal working situation and the first few companies I worked for had different ideas. I worked in print shops, with tech companies, and not-for-profits, but none of them made me light up like picking up small jobs on the side from freelance designers in the city.
So when my last job at a tech company ended abruptly because of the demands of an investor to divest half the company payroll—I was done with the employed life. I decided well before #WFHLife and Zoom were a thing to make it on my own and it’s been the best years of my life since.
So I feel you when you think blogging and newsletters take up too much time. I understand when your own website hasn’t been touched in 2 years because it’s still working (and maybe you have other, more global, issues to worry about). I get it when Instagram decides it’s not a photo-sharing platform anymore and you suddenly need to get really cool with showing your face on camera.
Over the past 7 years in business, I’ve been saying ‘yes’ to every aspect of content marketing online, until all those ‘yes’s piled into a stack of skills that make me uniquely qualified to be your right-hand-woman. For example:
Sometimes all you need is someone to create monthly graphics for your social media and make some edits to your website like this client.
Or maybe you need help with editing content and putting it online because you have other assistants to help with smaller tasks like this client.
Otherwise, you might need a content manager to write captions, create graphics, write and schedule newsletters and get it all online like this one.
Um, I have a question.
Sorry—what exactly IS a content manager?
A content manager is a skilled freelancer (or full-time employee if you’re into that kind of thing) who manages all of the content that goes into online marketing. Some content managers only schedule content on your various platforms, and others—like me—do a little bit of everything. In my case, I help with every step of the way from writing the content to making sure it’s distributed online to land in front of your ideal audience.
What's the difference between content manager and designer?
I’m still a graphic designer, it’s just that not every content manager is. A content manager can be from any background as long as they have the skills to make your content shine online. In my case, my graphic design background gives me an extra well of skills including:
- Print Graphics
- Online Graphics
- Web Design
- Social Media Graphics
My skills are unique, driven by my insatiable curiosity for all things online. So I can build on most platforms, as well as some online course platforms like Kajabi and Teachable.
Yea, it’s a lot.
So ‘Content Manager’ just happens to be a catch-all phrase to explain the skills I offer. To get a full list of everything I can do—just need to book a call to see if we’re a good fit.
Is it expensive to work with you?
It’s not as expensive as working with a consultant, but more expensive than working with a virtual assistant (or content manager who doesn’t have a background in design and marketing.)
My base rate is $85 per hour. People outside of a retainer looking for consulting can expect a rate of $85-$125 depending on the skills they want to use. And people looking for a large retainer of hours per month can expect to get their rate as low as $75 an hour.
In the end, it’s less expensive than hiring 2-3 people to get all the same skills, and you only pay me when I’m actively working. My clock stops when I get up to get a snack and gets turned back on when I’m 100% focused on your project.
Do you meet in person?
The short answer is no.
Like a lot of people, I moved away from downtown when the pandemic hit and was lucky enough to buy a home in Dartmouth. Public transit requires at least 2-4 hours of my day because I don’t have access to a car from 7 am – 6 pm.
If you want to come to pick me up and take me to a coffee shop because an in-person meeting is a must, we can discuss that. Otherwise, it’s Zoom for me.
Bonus: My dog is adorable and sometimes he wakes up from his naps long enough to come say hi.
Will you mentor me or meet up for coffee to chat?
Again, the short answer is no.
Before 2020 I was on the road to burning myself out with the hustle lifestyle and I gave a lot of my time away to community events and mentorship and coffee chats.
These days, I am a huge proponent of avoiding burnout, not stretching yourself too thin, and not giving from an empty cup. At this time, I keep my cup filled to the brim for my clients so they get my best energy for their projects.
In the meantime, I’m happy to grab a coffee if we’re at the same event and you want to chat about your content strategy—because honestly talking about work is my new social strategy. Make sure to follow me on Twitter to find out when I’m going to be at events.
Want To Get Started?
Every great project has to start somewhere. You can start yours by saying hello.