Crystal Picard Design & Marketing is a graphic design and digital content marketing studio located in Halifax, Nova Scotia. I work with solo-entrepreneurs to develop targeted messaging that help small businesses connect with their buyer’s needs.
75-minute SessionGet Started Right.
Get started on the right foot. This package is best suited to those just starting out who have an idea and need clarity on where to start.
Pre-Meeting Workbook – Outline your business, audience and create very clear goals for your content strategy.
75-minute recorded session. Deep dive into services or products, your buyer’s journey, the P’s of marketing your product and prioritizing your overwhelming to-do list.
You leave this session with: 75-minutes of recorded footage, report created with actionable tasks and strategies discussed during the call.
3 Month ContractContent Planning
- If you’re overwhelmed with trying to bring in more leads and growing your email list, this is the package to get started on. On top of your content strategy, we’ll develop your first Newsletter Welcome Sequence, Opt-in ‘freebie’ so you have an exact roadmap to DIY your business growth.
- Pre-Meeting Workbook to outline your business, product, ROI, etc.
- Current content Audit and Research. Developing your ideal audience and competitor analysis. (Full details in proposal)
- You leave this contract with:
- A 12-month static content strategy to promote your business goals, repeatable systems in place to make content marketing manageable (higher ROI for you!), a full research report, task lists, etc. (Full list in Proposal)
- Your First Opt-in Freebie designed to fit your strategy and email welcome sequence workbook.
6 Month ContractPlan and Execute Strategy
- Planning to Execution. If you want someone to work with you from the planning of your next launch right to the execution of the design and web platforms, this is the package for you.
- Everything from the DIY Roadmap is included in this package. So the intake, research and strategy are all done for you.
- + Product Pipeline Planning Session & Project Manager Setup
- + Design & Build of PDF Opt-in Collateral.
- + 3 Promo Graphics & Cover images for Social Media platforms.
- + Design & Build of Leadpage in your chosen platform.
- + Email Service provider set up and first sequence of emails automated.
What my Clients are saying:
Owner, Stellaria Herbals
“…Crystal created a fabulous Content Marketing Plan for my business, Stellaria Herbals. Within the past year I have launched a new website and opened several social media accounts. Although thrilled with my new website, and now comfortable with, and inspired to use social media, I had no plan, or idea of how to make a good plan, of how to put it all to use. I had no idea of where to start with it all. Ideas that I did have were scatted and fragmented and not part of a cohesive plan. Crystal was just who I needed! The consult process with Crystal helped me to get clear with my business goals, my marketing goals, and how I might like to achieve them. This process alone was extremely helpful…”
Owner, Twirp Communications
“…Crystal is clearly connected to the universe. I told the universe one day I needed someone who knew how to design, market and promote instructional ebooks, and a few days later Crystal and I crossed paths. When we had our first meeting, I had the guts of an ebook, but I was stuck on the layout and design. I knew any good graphic designer could help, but I wanted someone who specialized in ebook design. I walked away from that first meeting absolutely blown away by Crystal’s knowledge of the ebook process and all of the little things she knew I had to do to make the ebook a success. If you are working on an ebook or other types of digital download, Crystal is the one to call…”
Owner, Eraserheader Design
“…Crystal knows the right questions to ask in order to get to the important changes I needed to propel my marketing forward. In a sea of content marketers promising me ‘quick solutions to reaching my audience and triple my income’, Crystal’s methods stand out as solid and strategic. She insures my vision and voice remain in the content she produces for me. When it comes to investing in systems to propel my sole proprietorship forward, Crystal is one asset I cannot do without. I encourage any small business looking to offset the time and energy required in creating relevant content invest in Crystal’s services. She is as valuable to my business as the servers I run my clients’ sites on…”