The Challenge:

When I started working with KA Social Media in August of 2019, she had a WordPress website that we were continually updating as her goals changed. When she decided to branch into offering a digital shop for her lower ticket services and digital downloads, we decided to switch her to a SquareSpace website for her e-commerce needs rather than bring on a Woo-commerce specialist for her current website.

the 2022 update:

As KA Social Media is one of my retainer clients, we decided to do a major update to the website in the winter of 2022. At this point, Kerra was adjusting her service offerings to come into alignment with a new content strategy I’d developed for her outside of our retainership—making this the perfect time to give her website some extra personality. 

We updated her service offerings, adjusted her copywriting, and added some illustration assets to help her stand out. 

The original Solution:

At the time of her initial rebuild in late 2019, we decided to do a direct rebuild—taking the design as it was and updating it with new copy that represented her current offerings. 

In the 2019 iteration of the website, we: 

• Updated the copy to reflect her current offerings. 
• Applied her new branding across the website. 
• Added custom iconography and new photography.